Yöneticiler İçin İşletme Lisansüstü Programı - Yüksek Lisans

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http://hdl.handle.net/11527/229

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Konu "Business Administration" ile Yöneticiler İçin İşletme Lisansüstü Programı - Yüksek Lisans'a göz atma
  • Öge
    Antecedents And Consequences Of Self-regulated Learning For Frontline Service Employees
    (Institute of Social Sciences, 2019) Kurtuldu, Ece ; Elmadağ Baş, Ayşe Banu ; 569174 ; Management Business Administration ; İşletme Yönetimi
    The role of frontline service employees (FLSEs) is crucial for service organizations. Being in a direct contact with customers, these employees play a prominent role in affecting customer perceptions and satisfaction with the service, and the organization During their daily work routine, FLSEs are expected to fulfill highly demanding customer expectations, deal with uncertain situations, deliver under time pressure, offer quality service, and solve problems immediately to satisfy the In addition, today's challenging and rapidly changing work environments force both the organizations and employees to develop new skills and capabilities to keep up with the increased global competition and adapt to changing market conditions.
  • Öge
    The Effects Of Marketing Activities On Company Image: Anapplication In Specialty Pharmaceutical Industry
    (Institute of Social Sciences, 2019) Akyol, Doruk Can ; Elmadağ Baş, Ayşe Banu ; 555852 ; Management Business Administration ; İşletme Yönetimi
    The purpose of this study to understand the mechanisms that shape the company image in physicians mind through marketing activities of pharmaceutical companies. Based on previous literature on the pharmaceutical industry and sales force influence on company image, a statistical model has been established to explain the effects of company and sales force activities on favorable company image. Using a quantitative approach, data from 191 physicians is obtained via personal interviews. Results show that sales force performance, personal support of a firm and visit frequency of sales representatives significantly improve company image.
  • Öge
    The Effects Of Self-service Technology-related Characteristics On Brand Experience And Customer Satisfaction At Airports
    (Institute of Social Sciences, 2019) Kılıç, Sena ; Karaosmanoğlu, Elif ; 569126 ; Management Business Administration ; İşletme Yönetimi
    The increase and diversity in customers' needs and desires have led a new focus shift for companies. This focus shift has started in the direction from the products and services to value creation and technologies that are developing and changing continuously have major roles in this shift. Nowadays, self-service technologies which are one of the newest mode of technologies have become part of processes in different industries. They have changed the way of communication between companies and customers by enhancing role of technology in their interactions. Formerly, variety of studies have been conducted to investigate customers' attitudes towards use of self-service technologies, benefits of these technologies, factors affecting SST service quality and also effects of these technologies on customers' satisfaction.
  • Öge
    How Effective Are The Advertising Expenses Made In The Worst Performing Year? A Worldwide Analysis
    (Institute of Social Sciences, 2019) Şeker, Sırma ; Ekinci, Cumhur Enis ; 569556 ; Management Business Administration ; İşletme Yönetimi
    With the differences from past to present; development of technology, rise of competition, reduction of resources etc. give rise to the problem for companies to use their resources effectively. Advertising is an effective investment for companies to gain positive tangible and intangible effects if they implement it with the right strategic decisions. Since the companies are different in nature due to their structures, which resource they have to invest depends on them. The overall objective of the firms is increase shareholder value and ensure sustainability. If companies want to gain long-term success and increase shareholder value, they need to invest in additional resources such as advertising.
  • Öge
    The Impact Of Emoji Use In Online Consumer Reviews And Company Responses
    (Institute of Social Sciences, 2019) Örnek, Esra ; Elmadağ Baş, Ayşe Banu ; 569605 ; Management Business Administration ; İşletme Yönetimi
    Although many studies have examined the use of emoji in computer mediated communication environment, no academic research has been conducted for the effect of emoji usage in consumer comments and enterprises' responses in service sector. In this study, the impact of using emoji in online consumer comments and company responses on positive word of mouth, purchase intention and expected service quality for the hospitality sector was investigated. The medium is selected as most used online travel agency, booking.com. Negative and positive message valences, different paralinguistic cues conditions (pure text or text with emoji) on consumer comments and different paralinguistic cues conditions (pure text or text with emoji) on enterprise's replies were conducted to examine the impact of emoji usage. Online survey method was used to collect data and participants were asked to answer questions about the positive word of mouth, purchase intention and expected service quality with different message valances of reviews.
  • Öge
    Investor Sentiment Effect On Global Events: Evidence From International Stock Markets
    (Institute of Social Sciences, 2019) Şen, Mine Ceren ; Taş, Oktay ; 569194 ; Management Business Administration ; İşletme Yönetimi
    The Efficient Market Hypothesis was acknowledged among academic society a generation ago. The hypothesis depends on the idea that if any mispricing occurs, the market will return instantaneously to its equilibrium price since it would be immediately arbitraged away. Hence, the stock market is full of events like the Black Monday Crash which occurred in 1987. Thus, traditional financial models have faced difficulty in fitting these patterns. Since the traditional finance models are found inadequate in explaining financial anomalies through the market, the researchers have been in an attempt to generate alternative models that consider behavioral and psychological factors. Thus, the suggested behavioral finance phenomenon depends on two basic assumptions that the investors are subject to sentiment and that there are limits to arbitrage. They specifically assume that investors are irrational.