Yöneticiler İçin İşletme Lisansüstü Programı - Yüksek Lisans
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Yazar "Elmadağ Baş, Ayşe Banu" ile Yöneticiler İçin İşletme Lisansüstü Programı - Yüksek Lisans'a göz atma
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ÖgeAntecedents And Consequences Of Self-regulated Learning For Frontline Service Employees(Institute of Social Sciences, 2019) Kurtuldu, Ece ; Elmadağ Baş, Ayşe Banu ; 569174 ; Management Business Administration ; İşletme YönetimiThe role of frontline service employees (FLSEs) is crucial for service organizations. Being in a direct contact with customers, these employees play a prominent role in affecting customer perceptions and satisfaction with the service, and the organization During their daily work routine, FLSEs are expected to fulfill highly demanding customer expectations, deal with uncertain situations, deliver under time pressure, offer quality service, and solve problems immediately to satisfy the In addition, today's challenging and rapidly changing work environments force both the organizations and employees to develop new skills and capabilities to keep up with the increased global competition and adapt to changing market conditions.
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ÖgeThe Effects Of Marketing Activities On Company Image: Anapplication In Specialty Pharmaceutical Industry(Institute of Social Sciences, 2019) Akyol, Doruk Can ; Elmadağ Baş, Ayşe Banu ; 555852 ; Management Business Administration ; İşletme YönetimiThe purpose of this study to understand the mechanisms that shape the company image in physicians mind through marketing activities of pharmaceutical companies. Based on previous literature on the pharmaceutical industry and sales force influence on company image, a statistical model has been established to explain the effects of company and sales force activities on favorable company image. Using a quantitative approach, data from 191 physicians is obtained via personal interviews. Results show that sales force performance, personal support of a firm and visit frequency of sales representatives significantly improve company image.
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ÖgeThe Impact Of Emoji Use In Online Consumer Reviews And Company Responses(Institute of Social Sciences, 2019) Örnek, Esra ; Elmadağ Baş, Ayşe Banu ; 569605 ; Management Business Administration ; İşletme YönetimiAlthough many studies have examined the use of emoji in computer mediated communication environment, no academic research has been conducted for the effect of emoji usage in consumer comments and enterprises' responses in service sector. In this study, the impact of using emoji in online consumer comments and company responses on positive word of mouth, purchase intention and expected service quality for the hospitality sector was investigated. The medium is selected as most used online travel agency, booking.com. Negative and positive message valences, different paralinguistic cues conditions (pure text or text with emoji) on consumer comments and different paralinguistic cues conditions (pure text or text with emoji) on enterprise's replies were conducted to examine the impact of emoji usage. Online survey method was used to collect data and participants were asked to answer questions about the positive word of mouth, purchase intention and expected service quality with different message valances of reviews.