İşletme Lisansüstü Programı - Doktora
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Konu "Automobile firms" ile İşletme Lisansüstü Programı - Doktora'a göz atma
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ÖgeThe Impact Of Product Recall Message On Financial Value(Institute of Social Sciences, 2019) Keleş, Fatma Hilal Ergen ; Ekinci, Cumhur Enis ; 537709 ; Management ; İşletmeProduct recalls increase worldwide in various industries depending on many factors. A product recall can be defined as a firm's request to stop the use of a product that is found to be faulty. Product recalls occur when companies or regulators consider products as dangerous due to any defect. In the United States of America (U.S.A), regulators for the automotive industry is the National Highway Traffic Safety Administration (NHTSA). It is responsible for determining quality requirements, ensuring the implementation of these standards and managing the product recall process (Rupp and Taylor, 2002). After NHTSA starts an investigation for an automobile, the manufacturer can either involve in the process voluntarily at any stage or wait until the investigation is complete. When the defect becomes certain, the product recall process starts. Besides the automobile industry, companies in many other industries such as food, textile, medicine, furniture recall products. Increased numbers of recalls are results of higher consumer expectations in quality and safety, which lead companies to produce more functional, featured and complicated products.