LEE- Endüstri Ürünleri Tasarımı Lisansüstü Programı - Yüksek Lisans
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Konu "consumer behavior" ile LEE- Endüstri Ürünleri Tasarımı Lisansüstü Programı - Yüksek Lisans'a göz atma
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ÖgeExploring the concept of product attachment: The case of precious objects(Graduate School, 2022-01-28) Gökaltay, Elif ; Çelikoğlu, Özge ; 502181903 ; Industrial Design ; Endüstriyel TasarımWhile most products lose their appeal with time some remain meaningful and precious for users that experience a form of attachment towards them. This thesis focuses on the concept of product attachment which is found to be a factor that leads users to keep their existing products for more prolonged periods instead of replacing them. This behavioral change results in lowering the high rate of consumption. The thesis consists of six chapters. The first chapter is an introduction covering the background information about the subject and presenting the aim and scope of the study along with the research questions. The second chapter includes a literature review covering topics of product attachment, meaningful products, and emotional durability. Product attachment is explored by examining product-user relationships. In the third chapter, the methodology is explained. The research has a qualitative and exploratory quality and has an interpretive approach. Two research methods have been implemented to gather data, these were cultural probes and semi-structured interviews. Literature concerning the implemented methods was provided. In the fourth chapter, all stages of fieldwork are covered. The primary research was conducted using the method of cultural probes. This method involves a period that provokes a reflection process and was selected to gather insightful material regarding participants' experiences. Following a one-week cultural probes process, a series of semi-structured interviews have been conducted to gain a deeper understanding of the data gathered from the primary research. The fifth chapter consists of the analysis and interpretation of the findings. The method of qualitative content analysis was implemented, and the according literature is presented. The cultural probes material was analyzed under sixteen main categories which corresponded to tasks that were taken as units during the coding process. The findings were interpreted and presented under main categories and subcategories. A data-driven and concept-driven strategy were pursued. As interviews were audio recorded all were transcribed. The sixth chapter is the last chapter that consists of the conclusion where it has been stated that the findings and categories derived from the research analysis corresponded with the categories of the product attachment literature.