İşletme Lisansüstü Programı - Doktora

Bu koleksiyon için kalıcı URI

http://hdl.handle.net/11527/209

Gözat

Yazar "Burnaz, Şebnem" ile İşletme Lisansüstü Programı - Doktora'a göz atma
  • Öge
    Analyzing Customer Engagement Through Customer Experience In Health Care Industry
    (Institute of Social Sciences, 2019) Özçelik, Ayşe Bengi ; Burnaz, Şebnem ; 554264 ; Management ; İşletme
    The unilateral relationship between brand and consumer in 1980s has become a unilateral and interactive one in which consumer is empowered. This transformation increased the competition in market and changed the approach of organizations about their clients, accordingly the importance of consumer-brand interaction is increased. In 2000s, a paradigm shift is actualized in marketing in which the service become the focus. With this shift, it is widely accepted that the critical identity of a brand is built by the service provided even if the brand is a manufacturing one. Technological developments supported this transformation by putting the information flow forward and help consumers being empowered. Hence, experience has become the new focus of marketing by converting the traditional exchange relationship. Organizations should provide a well-designed experience story in order to sustain their existence in the market.
  • Öge
    Crowdfunding Community Engagement: Drivers And Outcomes
    (Institute of Social Sciences, 2019) Demiray, Melek ; Burnaz, Şebnem ; 584898 ; Management ; İşletme
    Sharing economy and co-creative networks have changed the way of interaction and cooperation in the businesses of digital age. The concepts of 'co-creation', 'co-funding' and 'peer-to-peer' become inevitable parts of sustainable innovation, crowd economy, and entrepreneurship. Crowdfunding, as a novel financial system, has emerged to facilitate accessing funds, enable crowd economy, encourage innovation and democratize the entrepreneurship ecosystem. Crowdfunding is basically gathering a small amount of money from a large number of people, namely the 'crowd' in a community or in a society to realize a specific project. Crowdfunding market has rapidly spread around the world in recent years since crowdfunding offers an alternative financing method to fulfill the gaps in the financial sector and to enable individuals, start-ups and SME's to cope with capital access problem in a feasible manner. The crowdfunding platforms bring members together to raise capital and provide required information about projects through online settings. Crowdfunding platforms are considered as online communities since they establish closer relationships among their users to share resources for co-creating value.