Avm İçindeki Eğlence Alanları Ve Bu Alanların Avm'lere Etkisi: İstanbul Örneği

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Tarih
2015-10-23
Yazarlar
Kanbur, Emel
Süreli Yayın başlığı
Süreli Yayın ISSN
Cilt Başlığı
Yayınevi
Fen Bilimleri Enstitüsü
Institute of Science and Technology
Özet
Shopping and entertainment has been in the center of urban life, affected by social relations and affected social relations since the beginning of civilization. Throughout time both shopping and entertainment and their places and forms in cities have transformed via social and economic transformations. Shopping malls, which are the most common and preferable places for shopping, have drastically increased in numbers and have dominated other shopping areas and force them to diminish therefore created a steep competition. Similarly entertainment areas starting to have difficulties hanging on inside cities on their own have searched for cooperation and fields to create mutual relationships. As a result, opportunity to serve shopping and entertainment together has risen. In USA, shopping malls, places offering shopping and entertainment simultaneously, that have reached their final form and they have been started to be called Urban Entertainment Centers since the middle of 20th century. Therefore, the synergy between shopping and entertainment has been researched since then. Research on entertainment centers, which increase shopping malls’ competitive capacity, has focused on consumers perception, consumer behavior, attractiveness of shopping malls and effect measurements in shopping malls. Most of the shopping malls that have been subjected this kind of researches are located in USA; even though there are a few examples from Australia and Far East. Such a study has not been conducted in Turkey. Therefore this study would provide useful information in such matters. This study will offer a literature review in the concept of entertainment, create a new model depending on literature and measure the influence of entertainment centers, which are located in shopping malls in Ýstanbul, on the shopping malls that they are located in.
Shopping and entertainment has been in the center of urban life, affected by social relations and affected social relations since the beginning of civilization. Throughout time both shopping and entertainment and their places and forms in cities have transformed via social and economic transformations. Shopping malls, which are the most common and preferable places for shopping, have drastically increased in numbers and have dominated other shopping areas and force them to diminish therefore created a steep competition. Similarly entertainment areas starting to have difficulties hanging on inside cities on their own have searched for cooperation and fields to create mutual relationships. As a result, opportunity to serve shopping and entertainment together has risen. In USA, shopping malls, places offering shopping and entertainment simultaneously, that have reached their final form and they have been started to be called Urban Entertainment Centers since the middle of 20th century. Therefore, the synergy between shopping and entertainment has been researched since then. Research on entertainment centers, which increase shopping malls’ competitive capacity, has focused on consumers perception, consumer behavior, attractiveness of shopping malls and effect measurements in shopping malls. Most of the shopping malls that have been subjected this kind of researches are located in USA; even though there are a few examples from Australia and Far East. Such a study has not been conducted in Turkey. Therefore this study would provide useful information in such matters. This study will offer a literature review in the concept of entertainment, create a new model depending on literature and measure the influence of entertainment centers, which are located in shopping malls in Ýstanbul, on the shopping malls that they are located in.
Açıklama
Tez (Yüksek Lisans) -- İstanbul Teknik Üniversitesi, Fen Bilimleri Enstitüsü, 2015
Thesis (M.Sc.) -- İstanbul Technical University, Institute of Science and Technology, 2015
Anahtar kelimeler
Avm, Eğlence, Çapraz Alışveriş, Kentsel Eğlence Merkezi, Kamusal Alan, Avm Çekimi, Shopping Centre, Entertainment, Cross Shopping, Urban Entertainment Center, Public Space, Attractiveness Of Shopping Center
Alıntı