The Use Of Semiology In Advertising

dc.contributor.advisor Sezgin, Selime tr_TR Kuru, Seden tr_TR
dc.contributor.authorID 72172 tr_TR
dc.contributor.department Management en_US
dc.contributor.department İşletme tr_TR 1998 tr_TR 2019-02-08T12:39:22Z 2019-02-08T12:39:22Z 1998 tr_TR
dc.description Thesis (M.A.) -- İstanbul Technical University, Institute of Social Sciences, 1998 en_US
dc.description Tez (M.A.) -- İstanbul Teknik Üniversitesi, Sosyal Bilimler Enstitüsü, 1998 tr_TR
dc.description.abstract Semiology whose origins are based on Saussure’s theory of language and whose system is a set of relationships between signs and in signs, is widely used in advertisements. The signs are constituted the signified (acoustic image) and the signifier (concept) which constitute also the structure of the advertisement’s message. This message is the result of the advertising work which consists of transforming the ideals and thoughts into visual images or acoustic images which reflect the past, the present at the future of the social life. The tools of the advertising-work are the signs formed by signifieds and signifiers emanating from the relations between the signs or the referents. Advertising has also the individual as a tool; because it is made for the people and from the ideals of the people. The individual himself, is a role player in this transfer. He himself does this, as the advertisers reflect their modified feelings and life-style to influence them. To clarify this role playing perspective, the perceptions of the people are analysed in the research part of this study, in which the advertisements of Camel cigarettes, the Titanic and Absolut Citron vodka are used. en_US M.A. en_US Yüksek Lisans tr_TR
dc.publisher Institute of Social Sciences en_US
dc.publisher Sosyal Bilimler Enstitüsü tr_TR
dc.rights All works uploaded to the institutional repository are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. en_US
dc.rights Kurumsal arşive yüklenen tüm eserler telif hakkı ile korunmaktadır. Bunlar, bu kaynak üzerinden herhangi bir amaçla görüntülenebilir, ancak yazılı izin alınmadan herhangi bir biçimde yeniden oluşturulması veya dağıtılması yasaklanmıştır. tr_TR
dc.subject Semiotics en_US
dc.subject Semioloji tr_TR
dc.subject Göstergebilim tr_TR
dc.title The Use Of Semiology In Advertising en_US
dc.title.alternative Semioloji:göstergebilim tr_TR
dc.type masterThesis en_US
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