The effect of sociocultural factors on design: a case study on product experience

Abstract

The goal of this thesis is about finding experiences of people interacting new technologies and the problems they face, accordingly their resistance or tendency of use toward new products with new technologies. So LG smart phones as newly launched mobile phones in the last decade is selected as the subject of the study, since these devices are used by a wide range of people from children to elderly people, female to male , they also brought the idea of the importance of studying the developing smart technology and their influential factors on people?s experience which may be leaded to resistance or tendency of use.