The Multimodal Sensory Perception of Museum Environments: A Qualitative Case Study on the Visual and Haptic Museum Atmosphere in Istanbul

Abstract

This study examines individual-centric multimodal sensory experiences in the museum context, where multimodality is defined as the interplay among sensory modalities. Focusing on visual and haptic experiences, the research aims to investigate the role of museum lighting in shaping sensory perception at the Istanbul Museum of Painting and Sculpture. We asked how local museum visitors aged 18–26 (primarily university students and frequent museum-goers) perceive and engage with the museum atmosphere beyond visual stimuli, particularly through lighting. Data were collected through sensorywalks (n = 16), a sensory-spatial research method, and interviews (n = 10) with local museum visitors. Findings indicated that lighting enhances multimodal sensory interactions during museum visits and enhances visitors’ awareness of spatial scale, materiality, and atmosphere. The discussion highlighted the significance of sensory-based museum design, including the sensory museum models and toolkits, in rethinking how young adults engage with museum environments. Understanding the multimodal experiences offers valuable insights for advancing both research and practice in museum studies.