Yayın:
Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits

Basit öğe sayfası
dc.contributor.authorTuncalp, Deniz
dc.contributor.authorOzturkcan, Selcen
dc.date.accessioned2026-01-29T06:10:03Z
dc.date.issued2017-01-01
dc.description.abstractCase starts with a global giant acquiring a local giant company. Both companies own some very strong brands. Post-acquisition era demands a new marketing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad.
dc.description.urihttps://doi.org/10.1007/978-3-319-52697-3_4
dc.description.urihttps://dx.doi.org/10.1007/978-3-319-52697-3_4
dc.identifier.doi10.1007/978-3-319-52697-3_4
dc.identifier.openairedoi_dedup___::9f9f9cd06276732a8a2ad362718d4c69
dc.identifier.orcid0000-0003-2248-0802
dc.identifier.urihttps://hdl.handle.net/11527/68704
dc.language.isoeng
dc.publisherSpringer International Publishing
dc.rightsCLOSED
dc.sdg.typeGoal 8: Decent Work and Economic Growth
dc.titleTeaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
dc.typeBook Part
dspace.entity.typePublication

Dosyalar

Koleksiyonlar

Yayınlar