Yayın: Markdown Optimization via Approximate Dynamic Programming
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Springer Science and Business Media LLC
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We consider the markdown optimization problem faced by the leading apparel retail chain. Because of substitution among products the markdown policy of one product affects the sales of other products. Therefore, markdown policies for product groups having a significant crossprice elasticity among each other should be jointly determined. Since the state space of the problem is very huge, we use Approximate Dynamic Programming. Finally, we provide insights on the behavior of how each product price affects the markdown policy.
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International Journal of Computational Intelligence Systems
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OPEN
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Approximate Dynamic Programming, Markdown optimization, Cross-price elasticity, Electronic computers. Computer science, Computer Science, QA75.5-76.95, Multinomial logit model, Pricing