Evaluation of Globalization Strategies: External Analysis of the Turkish Clothing Industry

Abstract

In this article we present an external analysis of the Turkish clothing industry. Information on the companies was obtained by means of a questionnaire survey. Data were evaluated to see whether or not the Turkish clothing industry utilizes globalization market strategies, the important factors effective to implement these strategies, perceived problems, and execution of the strategies to compete in the global environment in addition to the modeling of the current situation of the strategies.