Revisiting the Key Components of Creativity Through Generative AI

Abstract

Today, advancements in artificial intelligence (AI) and its applications have resulted in its widespread use in creative industries. The goal of this study is to investigate the relationship between artificial intelligence and creativity through the perspective of Generative AI (GenAI) utilized in these industries. To perform this investigation, the study first introduces the concepts of creativity and its key components, along with GenAI and AI creativity. The study's analysis is founded on 14 key components of creativity identified in the previous literature. In the analysis section, the study examines whether these key components are present in today's GenAI tools, drawing on current debates about AI and AI-based applications. Additionally, the capabilities, limitations, and challenges of GenAI are investigated for each key component. In the discussion section, the study makes projections about potential problems that may be encountered when using GenAI and discusses possible redefinitions of key components in the future.