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Publication:
The influence of 'influencer marketing' on YouTube influencers

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dc.contributor.authorAcikgoz, Fulya
dc.contributor.authorBurnaz, Sebnem
dc.contributor.departmentİşletme Mühendisliği Bölümü
dc.contributor.ituauthorBurnaz, Huriye Şebnem
dc.date.accessioned2026-01-25T09:16:42Z
dc.date.issued2021-01-01
dc.description.urihttps://doi.org/10.1504/ijima.2021.114331
dc.identifier.doi10.1504/ijima.2021.114331
dc.identifier.eissn1741-8100
dc.identifier.issn1477-5212
dc.identifier.openairedoi_dedup___::75dc70c0000679a2f33c2187ed74c42d
dc.identifier.startpage201
dc.identifier.urihttps://hdl.handle.net/11527/48248
dc.identifier.volume15
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.ispartofInternational Journal of Internet Marketing and Advertising
dc.titleThe influence of 'influencer marketing' on YouTube influencers
dc.typeArticle
dspace.entity.typePublication
person.identifier.orcid0000-0002-4845-4031

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