Publication: Logistics Organization Dilemma: Turkish Managers' Perspectives
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IMDA Press
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Abstract
SUMMARY Today, contemporary management is beginning to understand the importance of logistics in winning and keeping customers and gaining competitive advantage. In order to ensure superior performance in logistics activities, an appropriate organizational structure and the commitment of management to the integration of logistics activities are indispensable. This study describes both the structuring as well as the organizational status of Turkish companies in terms of logistics activities and classify these organizations based on the perceptions of the managers regarding the integration/disintegration in those activities.
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Journal or Series
Journal of Euromarketing
ISSN
1049-6483