(Institute of Social Sciences, 2019)
Akgün, Elif; Hannum, Christopher Michael; 569614; Economics; Ekonomi
When social planners desire to lead people's perceptions and attitudes for a given subject, they use framing techniques. The existence of framing effect on a given subject implies that decisions are description-dependent. That is, unlike classical economy suggests, economic agents are not rational while making decisions. Framing is becoming more and more important when there is a division of ideas over a subject or when the targeted population are divided in terms of moral and political values they hold such as environmentalism in United States. On the one hand, political liberals support environmental actions, while on the other, political conservatives neglect the reality of climate change even though its severe effects can directly be felt.